Rule 1: Simple is Good.
Rule 2: Design is Paramount.
http://web.archive.org/web/20071005140922/http://www.seekonkpd.com/
Rule 3: Navigation should be intuitive.
Rule 4: Consistency is Key.
Rule 5: Color Choice is Critical.
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Rule 6: Don’t Forget the Content.
Rule 7: Make Use of Your Full Browser Window.
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