After watching numerous times, I got hooked on old spice and its ending whistle so much so that it has become my text notification. The reason the commercial was a vital hit, was because its unusual method to target men by targeting women, and the actor, Isaiah Mustafa looking at the audience with his verbal humor: "The Man Your Man Could Smell Like." The change of setting scenes was also appealing; something other commercials dont do or have.
http://www.youtube.com/watch?v=owGykVbfgUE
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