HTML 5

A few things I would like to learn more about is the use of HTML 5 and how this will equip organizations to better market to their consumers. The other thing I would like to see is how to use Google analytics in more detail.

More Defined Topics

The only topic that I would like to cover in this class is the types of careers that we can pursue, and what information we need to know about pursuing these careers. I agree with Vasilis that we should cover a fewer amount of topics and go more into depth about these topics. We should create more courses for online marketing that have a focus around more in depth analysis of the subjects. This would be a good recommendation for the future at Trinity.

Learning More

The subject matter that sparked the most interest for me was Google +.  I fell like this a tool that I personally could use and the company I work for could use. I am not very tech savvy but I would love to spend more time on this topic so I could bring some new ideas to the table and so I could use it in my personal life as well. Google + seems to have a lot to offer but I not sure how to use everything so it would beneficial to see how to master all the things to offers.

Google Ad Words

We've discussed a lot this year about Google ad words, but I would love to go into further detail into the subject. I feel ad words are very important for a company to achieve success and to gain attraction to new customers. We've discussed a lot this year about Google ad words, but I would love to go into further detail into the subject. I find it important and interesting how companies choose their words for their company and how many people actually search those words on a daily basis. I want to know exactly why a company picks certain words, the success rate for certain words and how much words cost. For my group project for this class, our company is Staples. Their company specializes in office supplies, and I would love to know the success rate for words they buy compared to their competitors like Office Depot and Office Max.  I would also love to learn how a company like that has become so successful in marketing their products over companies that has been around so long and have achieved success like Office Depot and Office Max.

social media

we have learned a lot over the course of this semester.  We have learned a little for a lot of different topics.  I think as online use becomes more popular and used on a more regular base in marketing i think it is very important to master the art of marketing thru social mediums because we have already determined that this will be a significant way of marketing.  This is also seen as value to an employer and i want that employer to see that value in me.  so to sum up, i want to go in depth and learn how to make a successful social media page.  success tips basically

HTML

If there is anything in this Online Marketing class that I think we could cover more or that I would love to discuss further, is HTML. What are the functions of html? What are some of the basic uses and could we possibly learn a few beginning tricks or methods for using html? What are some of the advanced things that can be done with html? How important is html to the online marketing world? Should we know some basic html programming if we are looking for jobs in the marketing world? Are there different types of html? You get my point. I could go on asking questions about html, its capabilities, and how to actually use it but that's what I am hoping we might do in this class. As a senior here at Trinity, I am applying for jobs in the marketing world right now and I have seen so many applications that sounded like a good fit for myself but the positions required much more knowledge of html than I had. Is html pertinent enough for most marketers to learn some or should we leave that to the actual programmers and creative side of the business? Now I know that the creative "side" of the business isn't the best way to word things because quite honestly, the world of marketing and its various aspects are so integrated that it can be difficult to have "sides". At the same time, there are still people who operate much more based off of certain software they are savvy with or programming skills that they have. Essentially, I want to know if I should be learning the ways of html and if so, can we start doing some of that in this class?

My What Can Be Improved Rant Thingy

I've been thinking about this all weekend and as a student who is going to graduate in a few weeks I looked at improvements for this class from a job/career perspective. I see positions for online marketing. Such as SEO Analyst, Social Media Assistant, and so on. I looked at the requirements for these positions and typically you need to know how to write code or how to use adobe suite or have previous experience using google analytics, etc. With that being said I feel this class needs more hands on assignments. The online marketing plan project is great. I think it looks great on your resume. I think the class tries to fit in too much in a short amount of time. I think their should be a focus on the main subjects and students should do assignments and projects solely based on those subjects so when they get out and apply they can say they have some type of skill or experience. I think it's important that applicable skills are acquired through college coursework especially in economy in which the recent college grad is struggling. Applying for jobs these last 4 months has been very eye opening. I'll go apply for a marketing research analyst position thinking "I've done plenty of research in college I should be qualified for this" but I didn't learn any database programs in my research class so I can't get those positions. Or how sales management was more about behaving ethically than about how to make sales. I personally believe colleges need to remodel their courses. They should hire someone who's job is to look at current occupations for graduates and determine what's important and what needs to be incorporated into the coursework so that students can use what they learn. Some internships won't even hire you if you don't have certain skills related to online marketing. I had an interviewer ask me what I know about google analytics and I had to tell him I never actually used it but I learned about it in class. This post is heavily fueled by job searching and a recent article discussing the high unemployment/underemployment rate for recent college grads. From the article and comments you get this sense that a college education means nothing anymore because you don't get skills you can use in the workforce. Looking back on my 5 years in college that's pretty accurate. I love the class though. I really enjoy it and I think Professor Shropshire does a great job. I was beyond excited when I heard an online marketing course was being offered and I know a lot more than I did but I just wish I had more time or the opportunity to learn more.

Indifferent

Okay, I don't mean to be that person who doesn't ever have an opinion on anything (especially since I'm not on top anymore), but as far as my satisfaction with this class, I can't really say I know whether or not I've learned everything I need for the "real world." I'm not very experienced in the world of online marketing, (or anything beyond BUAD131 for that matter), and I feel as if I've learned a ton just this semester. This being said, I have no idea if it's enough. I don't know what else to ask questions about, but I know there must be a ton more than what we've already covered.

Honestly, if I can think of anything else to ask, it would be a more in-depth description of what jobs are acutally out there for "online marketers." This whole world of marketing is fairly new to me, and I'd like to know exactly what kind of work I could potentially be doing by graduating with a marketing degree. What kinds of jobs are out there that require a basic knowledge of the online world? What would I make money doing? What kinds of jobs are up my alley? I'd like to know what's out there, without actually having been out there.

So if that makes any sense, that's where I'm at. I'm sorry for being vague, and for missing so many 121 classes. If I feel up to it, maybe I'll bring in cookies on our last class so I can go back on my...ehem... "pedestal."

what I want to learn about still

After taking the night to think about it and try and find out what I want to learn still in this lass, I have to honestly say that I could think of nothing.  Its hard for me to think off the top of my head like that on what I want to learn because I dont really think about what I want to learn as much as wonder what I will learn. hah with that being said im sure that IF I think of something, I will without a doubt put it on here so that you can know. zi feel that everything that was taught in this class was everything was vital to knowing before going into the work force, or attempting to go into the work force.  that is what I want to learn the rest of the year

Question up for comments

This question came up today during ethics; what are your thoughts?

Is the government allowed to collaborate with Google, Facebook or other social media to access personal information on individuals, if suspected to be involved in illegal behavior/criminal activities?

Sensorship

The thing that I really wanted to write about and the thing that has been on my mind would probably seem innapropriate to people at this school. I actually started typing most of it out before I highlighted the post, deleted it, and then changed the title. The thing I was going to write about was an event that happened this weekend. Nothing vulgar or offensive, but it was something that was about to be written with a really bad attitude and probably would've accused some people, that were going to be left nameless, for some things. As I was typing my previous post, I thought I was being so clever by beating around the bush with the names, and subtly saying my points, and I got to a point where I thought my anger would be lifted and just taken away because I had gotten things off my chest that I just wanted to scream across campus. News is, the anger would've probably still been there, and there would then be questions and people that I would have to answer to. Then I realized that there is something that can be learned from this attitude that I was in. One of the main things that Jesus taught while he was on this earth is paraphrased by me as this: You should forgive people because there are things that you have done that also are going to need some forgiving. I was about to "cleverly" blast these people that I thought wronged me and a bunch of other people; I was even going to go as far as calling them names that would've led the post to be taken down. That's not God requires of us. That's not the example he set for us. That's not the attitude he died on the cross for. I think writing it out could've been the thing to make me realize how hypocritical I was being. I was going to call people out for not being mature or taking responsibilty for their actions, but there I was about to call people out on a blog they will probably never see. Unreal Jake. My pinky finger is getting tired from pressing the keys on the keyboard so I will say this one last thing to end my post. There is no way you can be truly happy if you are holding a grudge. There is no one that is perfect and you need to be forgiven for things, just like the people you are mad at.

Jake Out

The Opinions of the Internet

In the past few weeks I've noticed how powerful the internet can be. Prior to the internet we really only had TV, radio, and newspapers as sources. With the internet any and every one can voice their opinion on a topic. This was evident in the Trayvon Martin coverage that has taken place. Anyone with an opinion on the subject with a Facebook or blog has voiced their opinion which led to my Facebook newsfeed being filled with posts about George Zimmerman and Trayvon Martin for two weeks. The media attention and outpour this garnered wouldn't have been possible without the internet. On a lighter note Burger King fell victim to online opinions. They recently began a new ad campaign. One of the commercials featuring singer Mary J. Blige did not make the cut but it did make it to YouTube. This resulted in negative feedback and ultimately a spoof that has gotten 170,000 views in 6 days on YouTube. I'm sure other spoofs and blogs mocking the commercial has been created. The internet has a voice that speaks loudly.

Random Thought of Mark Timmerman

Today I was in my GMC Envoy and Ryan Kiesel came up to me. We began to talk about vehicles. My thoughts have been, I am highly disappointed with the production of the GMC Envoy. They get 14mpg, sound like wind is blowing through them also; in comparison the full sized Tahoe gets 15mpg. Other brands include Ford Edge at 19mpg, Volkswagen Touareg at 16mpg with an option of Diesel at 19mpg. Toyota highlander at 17mpg. Jeep Grand Cherokee at 13mpg.

What it comes down too is consumers are looking for an option to transport kids in, high mpg, smaller SUV that is also good in snow, good looking b/c consumer does not want to drive a mini van. It is time for someone to capitalize on this market and make a mid-size SUV that meets these qualifications and doesn't look wimpy.

That is my complaint of the day : )

My Random Thoughts

Since I really have no concrete idea I'd like to share with you today, this blog will serve as a very random, jumbled look into my very ADD head--I am most hopeful that this post will serve its purpose of wasting a few minutes of your time.

So, it was the 100 year anniversary of the Titanic disaster yesterday.  You'll never believe this, but I have never watched the whole Titanic movie.  I vaguely remember watching parts of it at my old house back in 1997 on VHS (my family rented it from Blockbuster [another thing of the past]) and I just wasn't interested enough to watch the whole thing.  Anyways, I did, however, spend about 3 hours Friday afternoon researching the Titanic and all other associated content after there was a category on Jeopardy! about it, my favorite show (haha, I'm a nerd at heart).

Before class today I went to the Aurelio's down the street and got 2 pieces of pizza to go--a great deal in itself, but when I opened the box I noticed that they accidentally gave me three, score!  However, my luck ran out once I opened my car door, the wind grabbed my door and whipped it into the car next to me.  That car received a bunch of red paint on its mirror, and my car was blessed with a wonderfully large dent right on the door.  I feel bad for my car and for the car next to mine...but oh well, I guess it was an act of God.

And finally, I'm going to New York on Thursday...I'm pretty excited about that.  I've been starting to think about what I want to pack, and I'm looking into all of the things I want to do when I get there.  The reason I'm going is because my mom has a conference to attend on Long Island (I plan on having several iced teas), and she didn't really want to go by herself...so I volunteered to accompany her.  I'll probably be wandering around the city by myself all day while my mom's at the conference, I hope I don't get myself into too much trouble.

Sorry about this random post, I hope it wasn't too painful.  Be blessed today! ;)

Making a Facebook Page

     Last week I created a Facebook page for my father's auto repair shop. It was an interesting experience and I recommend that each of you make one sometime, so you know how it works. It is very simple and you can administer the page from your personal Facebook account.

This is the link to the page I recently created. It is not completely finished yet, but check it out and click on the "LIKE" button!

http://www.facebook.com/WoodfieldCollisionCenter

College: Beer Vs. Facebook

For years now many students, parents and professors have voiced their opinion of how beer interferes with student studies and keeps them from achieving the level of success they're able to reach.  Theirs been studies of how alcohol causes college students to dropout, flunkout, and receive bad grades and this issue doesn’t seem to be getting better.  I personally have been consuming alcohol since the ages of 16 on a regular basis and I feel that if I didn’t drink as much I would have done a lot better in my college career.

But over the past few years I noticed another distraction among college students that is less influential, but at the same time has a huge impact on their studies.  Whenever I walk into the library I always notice students are on Facebook, and a lot of times I noticed students are on Facebook during class while they should be taking notes. Personally, Facebook distracts me from my work a lot more than having hangovers or partying on the weekends.  It’s hard to focus on studies when a cute I like keeps messaging me on Facebook.

The past year or 2 I’ve stopped drinking as much with the hopes of receiving better grades because it’s hard enough for me to focus as it is. But the same time I slowed down on drinking I started using Facebook and I can honestly say that my grades were better before I started Facebook.

getting married?

Graduation is coming up so i was looking a head at my summer and my job and stuff.  My boss at work was asking me to put in days i want off this summer so he can plan ahead.  As i was looking at things for this summer, like a weekend trip with the family or golf outing with the gf's family i noticed that i have 8 weddings to go to! Holy cow.  It feels great getting invited to these weddings or even getting to stand up in one of them for my friend but its crazy how many people i know that are getting married, plus not to mention all the gifts i then have to buy haha.  Its gets me excited for the time when i am done with school and for when i actually get married and can settle into the next chapter of life, but people you dont need to rush. enjoy life with no responsibilities.  Some of my friends have spent their senior year juggling school, work, and wedding plans and it makes for a crazy year that isnt as fun as it should be.  You dont have to get married at the age of 20 like your parents did.

p.s go bulls and blackhawks...canucks suck