Brand Strategy Insider

Before this class started I Loved to do research on how a brand differentiates itself from other competitors in the industry and make the most out of the attributes they chose in their marketing. The website I would usually look at is Brand Strategy Insider.

Brand Strategy Insider is a blog focused on all areas of marketing, including advertising. The article I chose to comment on was http://www.brandingstrategyinsider.com/2012/02/brand-positioning-elements-defined.html.

The article talked about how most consumers only remembered a few attributes and how to use attributes and keep the marketing the same through all channels of communication.