I read this article discussing the use of technology in Marketing and how once one part of your business goes into a technological state; such as customer service, consumers expect it from other aspects as well.
As said in the article "The digital revolution is changing how people conceptualize the possibilities available to them in their lives." Consumers know what technology can do in business and how it expands their empowerment through: speed, productivity and support. This means that once on part of the business offers technology to help customers it will be expected in all areas.
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