After brainstorming this weeks topic for quite a while, I finally decided to write about the up and coming New York Knicks' star, Jeremy Lin. Lin's recent triumph to the top of the NBA has created a phenomenon accross the U.S. as well as China, known as Linsainity. However, things weren't always this linsanely good for Jeremy Lin as he was often overlooked. Lin has gone from the rookie no one in the NBA wanted, and has now risen to the top of the rookie class and the entire NBA. Being overlooked as the UNDERDOG allowed him to execute his talent and open a bridge to be the elite athlete he is today. In contrast to being an elite athlete, he is spiritually grateful and giving explicit glory to his maker.On the other hand, decided to talk about Linsanity, due to Lin demand in China and U.S. as many entrepreneurs and businesses are taking advantage of his name and cashing in. Better yet, Lin himself has file to trademark "Linsanity" to put his signature form on consumer products/gear to better market himself. His marketing magic continues to draw consumers pockets. According to the article, Lin's chinese trademark, Risheng is producing much of his merchandise and providing thriving business to tie-up opportunities. He's Lin-incredible, total package and an unlikely triumph.
http://thegospelcoalition.org/blogs/tgc/2012/02/13/the-basketball-star-no-one-wanted-jeremy-lins-unlikely-triumph/?comments#comments (God of the small, who are great)
http://www.cnn.com/2012/02/24/world/asia/nba-lin-florcruz-marketing/index.html (Marketing mavens are lusting to brand Lin)
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